PR ( Public Relations) is on course to hit an unprecedented $133.8 billion by 2027. The reason behind this astonishing growth? Brands prefer to generate buzz around their new products via social media influencer marketing, which has emerged as a proven tactic to enhance consumers’ interaction with the products and increase sales dramatically.
According to reliable stats, people trust buying those products which are recommended by their
Friends, family members, and famous social media celebrities (mainly).
PR packages enter the big picture and bridge the gap between brands and celebrities.
Is the term PR package unfamiliar to you? Does it spark your curiosity about how PR packages are created and sent to influencers so that products get the publicity they deserve?
This blog will walk you through everything, from what they are to how they are created and sent.
What is a PR Package?
A PR Package is a well-presented box containing products sent to social media influencers for marketing purposes. Brands do not charge influencers a penny and aim to gain brand exposure, launch a product, and generate sales by following this promotional strategy.
A PR package uses high-quality packaging boxes that feature the brand name, logo, and product information packed inside. Stats reveal that the influence of PR social media has helped brands garner much traction and sales when pitted against conventional marketing techniques.
In the US, 76% of customers make impulse purchase decisions about those products after watching famous personalities showcasing them on social media.
However, it is crucial to pay attention to product quality because marketing with quality spurs momentary engagement, hampering the likelihood of long-term growth.
Astounding Benefits of PR Packages for Brands:
PR Packages are beyond just boxes with curated products; they are powerhouses for taking your brand image, product traction, and sales to the next level with recognizable growth.
They are an essential part of influencer marketing and have taken emerging businesses and even established ones by storm with the benefits they offer.
1-Maximize Brand Visibility:
PR packages delivered to the right influencers (those with a high fan following) can do wonders for brand visibility. A well-crafted PR box has the brand’s logo name and logo printed on it, which helps not only introduce the brand to people but also leave a lasting mark on their minds. As a result, people can turn to your brand specifically (since they know it after watching the PR box getting opened by the celebrity they love and follow) whenever they need to buy that category product.
2-Builds Relationships:
Sending PR packages to influencers transcends beyond marketing purposes. It acts as a valuable gesture that you acknowledge the impact of influencers in their following, cementing long-lasting bonds that ensure future collaborations as well. Everyone loves gifts—from kids to celebrities. Why not harness this liking? Turning simple PR boxes into gift packaging by adding a personal touch can add a press to the marketing results since such PR boxes act as a token of appreciation to the influencers. It causes them to personally invest their efforts in showcasing the product to their audience.
3- Cost-Effective Marketing Technique:
With marketing costs skyrocketing nowadays (especially conventional ones), influencer marketing with PR boxes can be a savior and help you save valuable bucks. Startups, in particular, can take advantage of influencer marketing.
“Influencer marketing is the Future of Marketing,” says Gary Vaynerchuk, a prominent businessman and the founder of VYNERX.
4- Increase Sales:
The ultimate goal of any brand is to drum up sales and profits, whether it is a fashion brand, electronic gadgets business, or sports commerce. Nothing beats PR packages in moving the needle on sales since people prefer buying products their favorite celebrities praise and persuade their followers to give them a go. A famous social media celebrity ranting about your newly launched product’s USPs (Unique Selling Points) lends immense credibility and quality assurance no one else can do.
Super Tips to Create Stellar PR Packages:
Want to make the most out of PR packages for your brand? Follow the tips below:
1-Lay out Your Goals:
Setting your goals is the first step of impactful influencer marketing efforts. Do you wish your brand recognition to shoot through the roof? Or aspire to clinch amenable sales or engender excitement about the new products? Try to tweak your PR package to align with your goals to attain the desired results. For instance, when branding is the bullseye, try to amplify the brand message and logo instead of asking for sales. Similarly, to promote a product, etch your social media handles on the PR boxes.
2- Identify The Target Audience:
In marketing, success is often equated with nailing down your target audience. Before you prepare the PR packaging, make sure it aligns with the needs and preferences of the people so that the packaged product can instantly grab their attention. For example, you can make the box beauty-centric by putting on graphics that evoke the visual senses of customers interested in personality grooming. On the other hand, you can go with tech graphics resting next to taglines that spark interest in tech buffs. In simple words, you need to orient your PR package to meet the needs of a specific target audience, especially when you expect an overwhelming response.
3- Choose the right Items:
Choosing the right items for a PR Package can be similar to sending your best soldiers to the battlefield. Then why not pick the flagship product for the venture? In addition, give that product ago that best showcases your brand, quality, and efforts to deliver customers an outstanding experience. Just as your PR package needs to be great, so does the product itself, especially when targeting high results.
4-Go for Customized Packaging:
Want to impress the influencer? Try customized packaging! Customized logos, catchy business taglines, and brand graphics add a press to the overall PR package. U Custom Boxes offers bespoke packaging solutions to cater to your needs, whether it is to boost influencer marketing results or increase sales. Our packaging solutions, including hot dog food trays, not only provide a haven for your product but also capture the essence of your brand.
5-Add Personalized Notes:
First impressions are of the essence, so make them count. Adding personalized notes in the PR packages goes a long way in creating a valuable bond with the influencer, which obliges them to promote your products diligently and emphatically persuade their fan-following to take a chance with you. While writing personalized notes, you can add praiseful words that showcase the grandeur of the social media influencers to make them feel valued.
What are the Pros and Cons of PR Packages?
Now that you have mastered the basics, such as “What is a PR Package?” and “What makes a PR package noteworthy?”, it is time to dive into its Pros and Cons:
Pros of PR Packages:
1-Customizable
2- There are plenty of shapes, sizes, and styles available.
3-Branding Opportunities Are Multiple
4-Invaluable items to boost product traction
5-Help to form lasting relationships with the Influencers
Cons of PR Packages:
1- It can be significantly costly because they use high-quality paper and extra items.
2- Mostly not eco-friendly, which leads to product promotion at the cost of the environment.
3—It may annoy the influencers if it is crafted to prevent the box from opening easily.
Ideal times to Send PR Packages To Influencers:
Timing is critical in every sphere of life, and sending PR packages is no exception. This section reveals what times to leverage when sending PR packages for maximum impact:
1-Launching new products:
PR packages are the best tool for creating hype about a newly launched product and priming customers’ minds. Target customers are easily held in eager anticipation once they have seen your product being unboxed by their favorite celebrities, even before the products hit the shelves in the market. Influencer marketing via PR packages can help brands convey the features and USPs of the product in a compelling way, which makes it easy for customers to form a clear perception of the product.
2- Announcing Partnerships and Collaborations:
Are you willing to collaborate with another brand to scale your business? If yes, then why not use PR influencer marketing to spread the big news to your customers, making them feel surprised? It is a good idea to incorporate a press release in the PR box to enable the influencer to understand the new association better.
Craft Your Ideal PR Package With Us.
Do you think influencer marketing gets your product the traction it deserves? If yes, then you need quality PR boxes that are beyond ordinary.
Partner with U Custom Boxes today. We possess the craftsmanship to bring your unique idea of an outreach package to life. With us, you have the freedom to customize each element of the PR box so that you can better present new products.
We hope your influencer’s marketing metric grows as you desire.
