In today’s competitive age, having your brand take center stage is an uphill task. Whether you are looking to promote a new product or increase sales on an existing one, influencer marketing is one of the leading strategies that yield notable results—engagement, interaction, and sales.
But here is the catch: What makes influencer marketing successful? Collaborating with a successful influencer and choosing the right product? These factors are impactful to some extent. However, the overall success of marketing campaigns lies partly on these factors. Another important thing you cannot overlook is the design of PR packages or boxes.
A creatively designed PR package plays dual roles: get the people talking about the product and compel the influencer to advocate your brand.
Want a sneak peek into PR package designs that will move the needle on the marketing results? This blog is for you— stick to the end.
Importance of Design In PR Packages for Influencer Marketing:
A PR Package is supposed to impress the influencer and spark interest in their fan following. A creatively designed outreach package reflects the brand’s efforts to infuse quality and durability in the product designed to cater to the customers’ needs.
Similarly, the extras in the PR package, such as personal notes, can grab the influencer’s attention, making it easy for the package to stay on top of their mind.
Colors, graphics, and the box’s design all contribute to projecting a vibe that may resonate or flounder with the audience and influencer. This helps them shape a perspective about the product, which has not even hit the shelves.
Hence, the design of an influencer package can make or break the future of the product–the one you spent countless hours manufacturing. So, make sure the design of the PR box cuts the mustard.
Read out our extensive blog post about PR packages here: A comprehensive guide on PR Packages (internal link to the pillar post)
Stunning Designs of PR Packages You should not miss:
1-Personalized PR Boxes:
Days of people getting inspired by random PR boxes are long gone. This era marks the domination of personalization, where customers expect tailored experiences from brands they love. In addition, personalization rules make the recipient ( the influencer) feel valued and important. Instead of choosing pre-made templates, invest some time to dig around what catches the fancy of influencers.
Go with colors, graphics, and closure style that defies tradition by leveraging customization.
Ideas for Customization:
1- Add the recipient’s name on the box using vibrant colors or embellishments so that it feels more like a present than marketing material.
2-Practice product selection means adding a product to the outreach package that is relevant to the audience and aligns with their influencer’s choice. For example, if you plan to send a PR box to a beauty influencer, curate products suitable for their skin type.
2-Hand Written notes go a long way in fostering a connection with the influencer that is beyond marketing-centric. This compels the influencer to put their sincere efforts into promoting your product’s USPs.
2-Thematic PR Packages:
There is a reason behind storytelling taking a spot front and center in today’s marketing realm. And it is quite obvious: people connect with stories. Incorporate this element into the PR package design and witness surprising results. You can create a graphical or textual theme that centers around your brand values and current campaign, turning the curated collection of products into a larger part of the story.
Let us take a look at a practical example. If you are all set to launch a new product line, make sure the theme revolves around the campaign. For example, If you are rolling out a set of eco-friendly products, create a theme for a PR package that projects sustainable vibes, like promoting green and environment-friendly items.
3-Interactive PR Packages:
A smart tactic to capture the recipient’s attention is to create a PR package with interactive elements. Involving them in an interesting activity increases the likelihood of them introducing your product to the audience enthusiastically.
Ideas for Interactive Promo Kits
Puzzles: Include a simple puzzle or challenge that unearths more about the product as they solve it. Such a little mental teaser increases the anticipation of the product being revealed with each passing moment. A good example of such an interactive PR package is a skincare box that requires the recipient to match skincare products with specific, with the right answer unveiling a special discount.
4-Sustainable PR Packages:
The emerging importance of sustainability has made it a top priority for consumers and influencers who prefer to connect with brands showing commitment to the planet. An eco-friendly media kit featuring sustainable elements conveys a strong message that it aligns with modern consumer values, persuading them to prefer sustainable brands over regular ones.
Design Idea For Sustainable PR Packages:
Choose recyclable paper materials for creating PR packaging. A good example of such material is plantable seed paper or eco-friendly Kraft, which sheds light on the environment. In addition, you can also incorporate inserts and informational tags made up of sustainable materials to manifest your efforts for a sustainable environment.
5- Multisensory PR Packages:
We tend to remember experiences that engage multiple senses because they are rare. Why not tap into this engagement to impress the influencer? Using a multisensory media kit is a unique approach that makes the overall unboxing experience memorable, making it easy for the product to stay on top of the influencer’s mind.
An Idea for a multisensory brand package
Add a luxurious touch to the promo kit by using paper materials that not only reign supreme in look but also infuse a tactile look so that it gives off luxurious vibes. Tactile materials, including velvet, embossed details, or textured cardstock, might be the ticket if you want to infuse tactile supremacy in the package.
Final Words:
Creating a PR package that hits out of the park is a daunting task. Whether it comes to either making the influencer feel special or getting the people talking, pay close attention to the design of the Media Kit. Spend time to figure out the preferences and likes of your audience and influencer, and then tweak your designs accordingly.
Give the design ideas you read in this blog a go and see your marketing metrics fly.
